MODOG
It all started with a sense of responsibility, to try to do something better. With my passion for our planet and my passion for art, I tried to put two and two together, and Modog AB was born.
To summarise
I founded Modog together with my partner, and the key idea was to provide slow fashion to everyone., while building a community.
We researched certificates, desinged our first line of clothing, created a business plan and got approval for our business loan.
The journey was unique to say the least. Finding manufacturers, setting up the e-commerce site, handling logistics and shipping. Creating a marketing plan and setting guidlines for the community we wanted to build.
No to mention the financials, budget planning and finding partners.
We launched…
… in February 2020, just one week before the corona outbreak. Our marketing was heavily based on physical events and community gatherings. So we needed to change everything. Our clothing where premium and expensive which was not something the consumers where interestead in anymore. We managed to keep the company afloat for 2,5 years before we had to throw in the towel. But I want to say that this is the best ‘‘failure’’ I have ever done. I learned so much & I am so happy that I dared to do it!
What I am most proud of…
Is all of our actual clean-ups that we did. For everything we sold, me and partner & some members of our community actually went out and picked up trash - priority on plastic. I Actually don’t know how much we picked up, but everything counts. Here is a post from just one of our trash-picking days where we picked up more than 30 KG´s of plastic from the streets.
And another one where we pick up over 15 KG of plastic.
All the desings…
…. Where made by me, and to give you a taste of what we sold.
