Publisher & Customer managerGoing from Media planner to Publisher Manager was a great step to get a broader perspective of the digital media world. And to be Specific: I was a Programmatic Publisher Manager working on a SSP.
After that I went back to the Affiliate industry working as a Customer success Manager (Internationally) , later on moving on to SaaS.
Programmatic Publisher Manager
Sellbranch 2016-2018
Default tasks
Working with media houses, like Daily mail, Dagens Nyheter, local newspapers, Koka ihop, and other publishers that wants to fill their banner spaces and get analyzed reporting on the results and suggested actions. The default tasks was as following:
Analyze the market to understand and adjust floor prices
Educate myself on new released features within digital marketing & programmatic to get Publishers to keep up to date with the world
Consult publishers on re-adjustments on banner placements, the quality of their placements and website tweaks to optimize
Data, data, data: Analyze publishers banner-placements, the quality of the placements, fill rate, View rate… etc , then summarize, present & implement changes.
I want to add, that working at Sellbranch was one of my best experiences in my work-life. Having great colleagues and values within the company is so important and is something that I value and look for in a employer.
CJ by conversant 2019-2020
Account manager / customer success manager
Default tasks
Working as a Affiliate manager is great! The possibilities are endless and there are so many creative ways you can optimize your customers result.
Listening to customers challenges, understanding their business, setting their targets (Preferably on a quarterly basis with QBR-follow-ups) & creating tailored strategies.
Keeping in touch with Publishers, negotiating placements, deals, commission, fixed prices etc
Reports: creating reports, analyzing data, create actions and insights and implement
Consulting customers in their overall marketing, branding, performance marketing, content etc etc to build a better impact on actions
At CJ I worked with many international customers, which meant I was their international account manager. I worked with Publishers all over the world, from China to USA, UK to France, Germany to Portugal and so forth.
My advertisers where not 100% pure Affiliate marketing, many of them had budgets for fixed media placements, with gave me the opportunity to use my previous skills as a digital media planner to combine performance marketing with branding and content, on a international playing-field. I worked with publishers like: The rolling stone, Rakuten, CSS:es, Apps, on-site Technology, Bloggers, newspapers etc.
Having that playing-field and thousands of publishers to work with, then it is easy to do a great job for you customer!
